Wednesday, 11 December 2013
Unilever Re-Branding
Here is the idea that I am pitching to the rest of the class, I have chosen Magnum as I feel there is an obvious new audience that could be targeted and I also am not a huge fan of Magnum myself so I thought that this would be an interesting product to chose for my Unilever Re-Branding.
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Lauren,
ReplyDeleteThis is a hugely detailed report - perhaps a little too detailed; it is evident that you have spent a long time researching the brand and the campaigns however, it then appears that you have used a bit too much of the information you have gathered, making the presentation far too long.
The content is excellent but needs to be condensed.
I have awarded:
U2:P1 - you need to quote from and then source information form Ofcom and the ASA (BCAP)
U2:M2 - the report is detailed but to get a distinction you need to condense the initial information about Unilever and Magnum
U2:M4 - condensing the information will get you a distinction (along with details on placement and Ofcom etc) as it will make it more suitable as a presentation tool
U2:D5 - excellent pitch which communicated ideas and findings effectively.
See the pitch feedback sheet for a little more detail on GC4 & GC5.
Very very well done,
EllieB
I have done my best to update it, could you please let me know what else I need to do to make it better :)
ReplyDeleteThis is fab. I think you need a tiny tiny bit more detail on BCAP codes - look at food and drink codes etc. Explain in a bit more detail any codes that you may have to be careful with and how you will ensure you won't contravene them. Then it's a clear distinction.
ReplyDeleteNow with the BCAP addition this is distinction for the communication unit GC1 too.
ReplyDelete